Following the announcement by UK Prime Minister Sir Keir Starmer at London Tech Week, Liquidity co-founder and CEO Ron Daniel joined Bloomberg Daybreak Europe to discuss why the firm is setting up its European headquarters in London and what this signals for the UK’s growth-stage ecosystem.

“London has a huge talent pool and unique market access, but lacks growth capital. US growth companies have access to $4 growth compared to $1 for UK companies. We are stepping in to ‘mind the gap’. ” Ron Daniel

In the interview, Daniel touched on why founders are increasingly favouring non-dilutive credit over equity in today’s capital markets. He also reaffirmed Liquidity’s commitment to deploy £1.5B in British companies, building on the £300M+ already extended to UK startups across B2B, Consumer, and Fintech sectors, including HungryPanda, SumUp and Butternut Box.

“Since the equity market is a bit on the shy side right now there will be a lot more credit opportunities, so it’s a good time for us to establish our headquarters in London.”