Simple is an AI-powered wellness and nutrition platform designed to help individuals achieve sustainable weight loss, improve their health, and build lifelong healthy habits through personalised, science-backed guidance. At its core, Simple offers a highly intuitive and user-friendly app experience that combines advanced artificial intelligence with behavioural science to create a tailored approach for each user. By tracking eating patterns, activity levels, hydration, and lifestyle choices, the platform delivers daily tips, reminders, and insights that adapt in real-time to the user’s progress and challenges.

Unlike traditional diet plans, Simple focuses on mindful eating, balanced nutrition, and gradual habit changes rather than restrictive rules. Its AI coach acts as a supportive companion, offering practical advice, encouragement, and scientifically proven strategies to help users make better food choices, understand hunger signals, and improve overall well-being. The platform integrates smoothly with popular fitness trackers, ensuring that users have a comprehensive view of their health journey.

With an emphasis on education and empowerment, Simple guides users to understand the “why” behind their habits and helps them make informed decisions that lead to lasting results. Whether the goal is weight loss, increased energy, or better eating habits, Simple’s personalised programs ensure that each user receives an experience that fits their lifestyle and preferences. Headquartered in Limassol, Cyprus, Simple is positioned in the Health & Wellness / Nutrition Technology category, serving a global audience seeking a more intelligent and compassionate way to achieve better health.