Philip is a growth-focused Product Designer with 13 years of professional experience, specializing in Fintech, e-commerce, B2B, B2C, and SaaS. He holds a Bachelor of Arts degree from Kyiv National University of Construction and Architecture and pursued his Master's in Media & Communications at Prague’s Metropolitan University.Philip has earned several prestigious design certifications, including the Google UX Design Professional Certification, and is currently pursuing a UX Manager certification from NN/g. He is a data-driven strategist, leveraging KPIs and metrics to deliver impactful results.Philip believes in a people-first approach, using Design Thinking to adapt the UX process to each project’s needs. He specializes in tools like Figma, Miro, Adobe Suite, and data platforms such as Google Analytics and Hotjar. Philip also uses AI, including OpenAI and Gemini, to streamline design processes.